PRM Ventures Announces Launch of New Mouse Trap Computers Retail Website

Morristown, TN - January 12, 2026 - PRM Ventures, LLC, a diversified holding company focused on building scalable, customer-driven businesses, today announced the completion and launch of the Mouse Trap Computers retail website. 

First referenced and posted after the acquisition:

"As part of this change, MouseTrapComputers.com will undergo a major shift becoming a comprehensive online retailer offering a wide array of products, from computer hardware and electronics to networking equipment, serving both consumer and business needs. MouseTrapComputers.com customers will find a refreshed user experience, updated service offerings, and a better overall experience.​"

The new ecommerce platform represents a major operational milestone following PRM Ventures’ acquisition and revitalization of the Mouse Trap Computers brand. Customers can now shop a growing catalog of computer components, peripherals, and technology products through a streamlined, modern online storefront designed to support both everyday consumers and business customers.

This launch reflects the company’s broader strategic direction entering 2026—transforming groundwork laid in 2025 into tangible, customer-facing capabilities.

In his Holiday 2025 message, PRM Ventures CEO & President, Paul Martin emphasized that early 2026 would bring:

"New capabilities, investments in technology and talent, and systems designed for scale, reliability, and longevity."

The Mouse Trap Computers website is one of the first visible results of that commitment, turning long-term planning into real-world access to products and services.

Paul Martin, CEO & President of PRM Ventures, LLC, said:

"As we shared at the close of 2025, the groundwork we laid was about preparing for what comes next. Launching the Mouse Trap Computers retail site is a direct example of that momentum becoming opportunity. We’re investing in systems that scale, platforms that are reliable, and experiences that serve customers better today while positioning us for long-term growth. This isn’t growth for growth’s sake—it’s about building sustainable excellence across every brand we operate.​"

The new Mouse Trap Computers website complements PRM Ventures’ expanding portfolio, which includes:

  • AnalogicIT, providing managed IT services, cybersecurity, and infrastructure solutions for businesses.
  • Appalachian Swag & Stitch, offering custom appar​el, branded merchandise, and promotional products for organizations and events.
  • Additional technology and retail initiatives focused on delivering integrated solutions under PRM Ventures’ guiding philosophy of "Diverse Solutions, Unified Success".

Together, these businesses reflect PRM Ventures’ mission to provide customers with choice, quality, and dependable service across multiple industries—while maintaining strong community roots and a long-term outlook on operational excellence.

With Mouse Trap Computers now fully live online, PRM Ventures continues its 2026 expansion with additional initiatives, enhancements, and strategic partnerships planned throughout the year.

About PRM Ventures

PRM Ventures, LLC is a Morristown, Tennessee–based holding company focused on building, supporting, and scaling customer-focused businesses across technology, retail, and branded merchandise. Guided by a commitment to sustainable growth and operational excellence, PRM Ventures invests in people, systems, and innovation to create long-term value for customers, partners, and the communities it serves.




Media Contact:
Rachel Kim
Director of Communications
PRM Ventures
media@prmventures.com